ASR’s first “Vision +Mission Statement”

It was a longer learning process for the ASR Team since it overtook the ASR project with fully responsability on 29h June 2016 to deliver today following statements –  after 8 months intensively work. Naturally it’s a process and years of experiences which backs it up… as the core of the ASR team knows ASR’s history for some years.

ASR’s mission statement and vision statement fulfill different purposes. The mission statement describes ASR’s purpose and answers the questions “What activities are we in?” and “What is ASR’s portfolio of services for?” – The vision statement provides strategic direction and describes what the ASR team wants the ASR project to achieve in the future.

1st Vision statement … 


The vision statement is ASR’s road map, indicating both what the ASR project wants to become and guiding transitional initiatives by setting a defined direction for ASR’s growth (qualitatively + quantitatively).

The characteristics of ASR’s vision statement include:

  • concise: able to be easily remembered and repeated
  • clear: defines a prime goal
  • future-oriented: describes where the ASR project is going rather than the current state
  • stable: offers a long-term perspective and is unlikely to be impacted by market or technology changes
  • challenging: not something that can be easily met and discarded
  • abstract: general enough to encompass all of the organization’s interests and strategic direction
  • inspiring: motivates the ASR team and co-workers (e.g. volunteers, supporters, consultants) and is something that both – the ASR Team and co-workers – view as desirable.

1st Mission statement …  ASR-Mission-Statement-image-22022017-3


ASR’s mission statement will direct the ASR team into the right path. It shall play an important role in making decisions which can be beneficial for both to all ASR members (> 460 active/passive players) and its global community (> 560 teachers, players/students, supporters, donors, (technical) partners).

Without such mission statement providing direction, activities may struggle when it comes to making decisions and plans for the future. This is why providing direction could be considered one of the most advantageous points of a mission statement.

Clear purpose: Having a clear purpose can remove any potential ambiguities that can surround the existence of “ASR”. People who are interested in the progression of the ASR project, such as active & passive players, donors and supporters (e.g. volunteers) will want to know that the ASR team is making the right choices and progressing more towards achieving their goals, which will remove any doubt the international community may have in running new activities.

The benefit of having a simple and clear mission statement  for the ASR – Advanced Study Room is that it can be beneficial in many different ways. A mission statement can become a motivational tool within the ASR organization. It can allow the team members & volunteers to all work towards one common goal that benefits both the organization and themselves. It will support different factors such as “job satisfaction” and “productivity”. It is important that all team members & volunteers feel a sense of purpose. By giving them this sense of purpose it will allow them to focus more on their daily tasks and  realize the goals of the ASR organization (see scheme) and their role.

ASR Organisation-and-Strcuture (1st draft - 6th Aug 2016)

Official “Vision + Mission” page:

Leave a Reply

%d bloggers like this: